BATON ROUGE — Hollydays, an event held annually in Baton Rouge for more than 40 years, is transitioning to a single-day event, the organizers of the group, the Junior League of Baton Rouge, said.

Last year, the event lasted three days. 

The annual fundraiser offering shopping for festive gifts, decor and more, as well as helping to fund local initiatives, will now be a one-night celebration. The choice to change how the event is run was made by the Junior League's Board of Directors to "evolve to meet the way people shop today."

"In today’s world, many shoppers are focused on online rather than in-person shopping. Additionally, production costs continued to rise, most notably the 30% increase in the location rental fees. Taken together, these realities made it clear that the traditional market format was no longer aligned with our long-term fundraising goals," the group said. 

The new vision for Hollydays will see a single night of music, jewelry pulls, whiskey and wine tastings, Community Assistance Fund grant presentations, raffle drawings and a gallery walk. 

The group will continue to offer the Hollydays Shopping Card to " allow us to continue shopping with purpose by supporting local Baton Rouge businesses." 

The event will return to Baton Rouge in October.