BATON ROUGE — A beloved Christmas tradition is officially underway in Baton Rouge as the Lakeshore Lions Club launches its annual holiday poinsettia sale.

Known throughout the community as a go-to source for seasonal greenery, the club is offering poinsettias in classic red, white and pink across a variety of sizes to help local residents decorate for the holidays.

Beyond bringing festive cheer into local homes, every plant purchased directly supports a meaningful cause. Proceeds from the sale go toward sponsoring local youth with physical challenges to attend Lions Camp. For many of these children—who have often been unable to participate in traditional camp programs—the trip provides a safe, welcoming environment to enjoy classic outdoor activities like fishing and archery.

Community members interested in supporting the fundraiser can view available sizes, colors, and pricing online at their website. 

If you know someone who makes a difference, send their name, contact information and a brief summary of their story to sylvia@wbrz.com.